![]() ![]() This one is specifically to do with search ads, i.e. This might be an ad variant like high contrast text based image #1 or it might be a certain button on your website so you could say pricing page call to action. The content is used to describe what ad generated the click. If you’re running a 50% off sale for summer then you might have this set to Summer Sale. This is your campaign name, and this is totally at your discretion. You can use whatever you want here, but check in on your analytics software to see what’s been used in the past and try to match that. This is the marketing medium used, all of the values you might expect to see are ppc, cpc, organic, referral, social banner. This identifies the source of the traffic, for example you might say it came from Facebook, Google, Youtube, Email Newsletter etc. Although if you do enter arbitrary data into these fields it will not conflict with your UTM Tracking codes regardless. These fields are most definitely optional, only use them if you know what you are doing. We’ve added the ability to put custom parameters into your UTM Tracking code, this means you can add any key/value pair that you might want to. Always double check the final URL in a browser to make sure it will land you in the page you want. You can create these URL’s by hand if you wish, otherwise our tool above will automatically generate your UTM Tracking Code URL for you.Īll fields are optional as there’s a pretty wide array of things you might want to do, so you will need to be mindful on what data you are putting into the tool. This gives analytics software such as Google Analytics, KissMetrics, Alpha Insights and many others the intel they need to provide you with insightful reports on your marketing efforts. utm_source, utm_medium, utm_campaign to your URL helps to capture reporting data about the referring marketing campaign. ![]()
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